"The global food and beverage giant, PepsiCo, has prohibited the mention of the war in Ukraine in its advertising. The company, known for brands such as Lay’s, Mirinda, Pepsi, Sandora, 7up, Чудо, Слов’яночка, Садочок, Сандорик, and others, has been listed among the sponsors of the war.
PepsiCo extends its ban on war-related references even within Ukraine itself. During the search for a new advertising and PR agency, PepsiCo set a condition to avoid any references to war, military actions, aggression, army, personnel (from the brand's perspective), the Armed Forces of Ukraine, and refraining from expressing support for Ukraine and its Armed Forces in future advertisements and communications.